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With market saturation comes the need to let your customer 1. Know that you exist and 2. How you can help them (A.K.A. your niche). Devising a marketing plan becomes a hurdle to overcome, when you are trying to get customers to notice you. This is where Search Engine Optimization (SEO) comes into play. SEO optimizes your business by placing keywords on your site so that search engines recognize your site and shows it to potential customers first.

EGF Cellular Activator provides a plethora of benefits because they promote tissue growth at a more rapid pace. When combined with the exfoliating process, such as microdermabrasion or Dermaplaning and controlled injuries such as Laser or Micro-Neeedling, the EGF Cellular Activator works with the natural renewal processes to provide enhanced results.

Why should you further your education? Well, as we like to say “An investment in knowledge always pays the best interest.” We offer classes to help you build your business through our hands-on training courses. By continuing your education, you can better find your niche and find areas where you’d like to specialize.

By deregulating the number of required hours for licensure in Florida, the government officials are undermining the importance of our education. This stance essentially states that trainees are receiving too many hours of education, and that they are capable of doing their job with fewer hours of training. These hours of training go beyond practice, they include instruction, guidance, oversight. This is how we master the skills, by slowly mastering each technique until we have it right. By assuming that each skill can be quickly and easily mastered, we are doing a disservice to our trainees, and setting them up for failure in the real-world environments.

If you’ve been a reader of our blog, or student of one of our courses, you know that beyond continuing education, our primary goal is to elevate the industry by helping estheticians refine and deepen their expertise. 

And with that mission in mind, we’re always on the hunt for finding new platforms and communities to link arms with, and when we learned about The Skin Games, we were immediately head over heels!